How to Sell Property at the Highest Price: The Role of Visuals

1. Captivating Property Photos and Videos

Staging the Space

• Streamline: Remove clutter to create a clean, relaxing atmosphere.

• Hide Wires: Conceal any visible wires.

• Personal Touches: Take down personal photographs.

• Fluff and Wipe: Fluff pillows, wipe surfaces, and vacuum floors.

Lighting Your Property

• Natural Light: Capture photos during the brightest parts of the day.

• Curtains and Blinds: Open them to let in light.

• Sunrise or Sunset: Ideal times for warm, soft lighting.

• Lamps: Use artificial light if needed.

Composition

• Camera Position: Keep it parallel to the floor for steady shots.

• Rule of Thirds: Position the focus (e.g., a window, couch) in the middle of the photo, with one-third above and below.

• Close-Ups: Highlight unique features (fireplaces, architectural details).

2. Exterior Shots

• Front of Property: Capture from left, center, and right angles.

• Higher Photos: Shoot from a slightly elevated position.

• Backyard: Include shots of the rear garden if applicable.

• Street View: If the street is attractive, consider including it.

Remember, professionally photographed homes can lead to up to a 47% higher asking price per square foot1. So invest time in creating compelling visuals—it pays off!